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Saturday, September 17, 2016

I was the business manager for House hold hacker

I was the business manager for House hold hacker 

I was the business manager for Householdhacker 3.5 million subs and we hashed out deals with netflix, squarespace and many others and we would get up to 15 to 20k per video. Long story short Househodhacker makes over 7 figures a year. Look me up on wikipedia for verification jmhhacker or Justin Matthew   

World Of Social Media
www.iboommedia.com


I work on behalf of a social media company and from what I have found, the rates from Vlogger to Vlogger vary a LOT! As a blogger & vlogger myself, it’s been eyeopening to see the range of rates!
We’ve seen rates from $1,000 to $15,000 per post. Many Vloggers and Bloggers break down their blog post costs - typically review posts are a certain amount, mentions are a certain amount, and then social shares have their own price tags.
Of course then there is also their earnings from Adsense, Youtube and the vlogger splits the earnings from 50/50.


Well there are too many factors to consider. Those 1million subscribers , are they real? What % of them did they purchase and are not active?

Most YouTubers will make the bulk of there money from deals with advertisers vs YouTube itself. They wear certain brands, use certain computers or cameras and make sure they tell you about it.

That's also not including free products and services from people who want to be plugged on the channel.

Popular video game youtubers get access to games, computers, peripherals and special treatment because their review may make or literally break a game.

Look at a guy like "angry joe" AngryJoeShow
he has over 2million subscribers and they all take his opinion seriously. If he says a game sucks, then a game sucks, and they won't buy it. Even if he hasn't even played the game to completion, he can tank a game from ever having a chance.

They are going to try and make him and the others like him happy, its the cost of doing business in today's social market.

Strictly from youtube if you create videos with 300k views 2x week that is about $2 per 1k views on average depending on who you ask, but lets keep it that way.

so 600,000/1,000 is 600x$2 is $1,200 / 52 -   62,400 year "salaray" which would put you in the 18-20% tax bracket or 49,920 net or ABOUR $960 net per week.

Round numbers of course, but a general rule is about 1k a week. You can learn more about making money on Youtube on the buy views blog Blog - BuyViews

I guess it depends what they're selling, who they're selling to, the quality of their audience, and if the YouTuber is able to deliver a brand message without coming off as insincere. This, of course, assumes that the YouTuber's is monetizing YouTube as their main source of income, and not just using it to accelerate a wider strategy. (I suspect even in modern times, YouTube and Vine celebs aspire to make it off the small, vertical screen).  

I digress.

My most recent conversations with an agency that pays for product placement within Influencer content quoted $20,000 for some cross-channel social brand mentions to reach their audience of 1,000,000.

Using terribly simple math... that's  $0.02 a user.  So... a YouTuber could potentially make $0.02 per user per day?

Perhaps the bigger question is how many "brand" messages would the audience accept before they stopped following the personality?  What's the critical mass of brand messaging before an audience tunes out or (gasp!) decries the Internet Celeb as "inauthentic"?

I have a friend and former co-worker who made what he told me was about $50,000 (if I recall correctly) off of one viral video that I think, last time I checked, got 8 million views. He hasn't struck it big again since then as far as I'm aware. Funny enough how I discovered all this very casually after meeting him and talking small-time chit chat in our office. Considering this, I'd say if you can scale or be consistent with your productions and target your market well, the trending here seems good. Video is much more immersive and people watch way more than they read these days. As for someone who has a face for radio and a voice for Tom Waits impersonations, not sure if I'll ever strike it successful here, but it's worth a try, I suppose...

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