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Showing posts with label eassy. Show all posts
Showing posts with label eassy. Show all posts

Saturday, September 24, 2016

How to Earn Money on YouTube:
You’ve probably heard stories about regular people earning money on YouTube and thought, “Hey, I can do this too!”. While earning thousands of dollars probably isn’t realistic, you can start earning money quickly, especially if you have a strong subscriber base. Follow this guide to get your videos monetized and start earning revenue off of those YouTube ads.
Steps
  1. Set up and build your YouTube channel. Your channel is your personal presence on YouTube. Each YouTube account has one channel attached to it. A YouTube account is the same as a Google account, and creating a YouTube accountwill grant you access to other Google products, such as Gmail and Drive. Create your account or use your existing one. Add keywords to help people find your channel. You can add keywords by navigating to the Advanced section of your Channel Settings. Make sure that your keywords are relevant to your content. Your user name can also work for or against you. If it’s short, easy to remember, and original, people will be more apt to remember you. However if you are using an existing account, you can always change your username by editing it on your Google+ account.
  2. Add content. Try to upload content that is high quality, and isn't super long. (This option can vary depending on what type of content you decide to upload) Also try to upload regularly and stay consistent with your uploads. Even if your content isn't great at first, keep at it. Practice makes perfect. Try to make each video better than the last. You will often learn as you go. Improve your content by either using a better camera or trying better editing software or techniques. Also try to improve the way things are filmed. Use a tripod, have a friend help you or light your scenes better. It all helps for a better end product which in turn helps you get a better audience. By uploading regularly you can help hold an audience. People are more likely to subscribe if you add content on regular schedule, and maintain that schedule as much as possible. Make sure to tag your videos with key words that describe the content, as well as an eye-catching description. These will help drive people to your video from YouTube searches.
  3. Gain an audience. Building an audience is key to increasing your monetization. You need people to watch your ads in order to make any money off of them. There is no one secret to getting more subscribers, just make the best content that you can and they will come to you. Keep uploading content and try to get people hooked. Send your video out on Twitter and Facebook. Share it with people. Distribute it elsewhere on the internet. Subscribers are essential to becoming a partner. Interact with your viewers by responding to comments and making occasional videos directly related to viewer comments and questions. Connecting with your community will bring more members into that community.
  4. Monetize your videos. In order to start earning money on your videos, you’ll need to enable monetization. This means you are allowing YouTube to place ads in your video. This also means that you acknowledge that there is no copyrighted material in your video. You can monetize a video as it uploads by clicking the Monetization tab and checking the “Monetize with Ads” box. To monetize a video after it has been uploaded, open your Video Manager and click the “$” sign next to the video that you want to monetize. Check the “Monetize with Ads” box.
  5. Setup Google AdSense. You can setup Google AdSense for free at the AdSense website. Click the Sign Up Now button to begin creating your account. You must be 18 years or older to create your own account. If you are younger than that, you will need an adult to help you. You need either PayPal or a bank account and a valid mailing address as well as other information so AdSense can verify who you are and who to send the money to. You only gain money per ad click and a smaller amount per view but it adds up over time. This is why having an audience is key.
  6. Check your analytics. Once you have some videos online, monetized, and being viewed, you can check out the analytics on them to see how they are performing. Click the Analytics option in your Channel menu. Here you can view estimated earnings, ad performance, video views, demographics and more. Use these tools to see how your content is resonating with your audience. You can change your content or your marketing if you’re finding that you aren’t attracting the users that you want to.
  7. Market your videos elsewhere. Don't put your videos just on YouTube! Start a blog, make a website or post them on other video or social media sites. The more views it gets, the better. By sharing the link or embedding the video on the internet, you are increasing the chance of it getting noticed.
  8. Become a YouTube partner. YouTube Partners are YouTube members who have monetized videos with a large number of viewers. Partners gain access to more content creation tools, and can win prizes for the number of viewers they have. Partners also get access to much more community support and tips. You can apply for YouTube partnership at any time through the YouTube Partner page. In order to gain access to the most powerful Partner programs, you need to have 15,000 cumulative watch hours for your channel over the last 90 days.
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How do people earn money from YouTube?


1. Ad revenue. When there's an ad on a video watch page, the creator of that video shares the revenue from that ad with YouTube. YouTubers aren't allowed to discuss ad rates, but it's generally acknowledged to be between $1 per 1,000 views, up to a few dollars per 1,000 views. Many YouTubers also make sponsored or branded content, in which they share or discuss a product for a fee. This can be very lucrative, but there's also the risk of clouding your authentic relationship with your audience.
2. Merchandising. Many YouTube creators sell shirts or mugs featuring logos or inside jokes. There are companies designed for niche creators looking to make merch for their audiences (I co-own one, Don't Forget To Be Awesome). For some YouTubers, this can be a bigger source of income than ads (it is for my brother and me), but for most it's a relatively small business.
3. Ancillary products. Many YouTubers are able to use their existing audiences as activation energy for other projects--from tours to music to makeup lines to books. Because many of these projects have better established business models (like, people generally expect to pay for books), this can also be a great business. It's unlikely my novel The Fault in Our Stars would've been so successful without the activation energy provided by the viewers of our videos.
4. Subscription fees. This is an emerging business model, but I think a very promising one. Voluntary subscription platforms like Patreon: Support the creators you love allow viewers to support the creators they love directly. This decreases the influence of advertisers and makes creators directly answerable to their audiences. It does, however, require that a percentage of viewers choose to pay.
I suspect most YouTubers make most of their money from ads, but I think advertising is probably shrinking percentage-wise as a revenue source, which I think is mostly good news. I think advertising is an important part of funding our online experiences, but ultimately I'd argue the Internet is healthiest when serving the needs of its human users rather than the needs of its corporate sponsors.
YouTube channels can generate revenue in several ways - professional youtubers use a combination (if not all) of these strategies:
  • Advertisement with Google AdSense: the most popular and easier way to start monetizing a channel. Google will make 'ads' apear on your video: before, at the bottom, at the side, on cards... (you decide which formats you allow on each video). When viewers actually watch those pre-rolls or click on the batters, the advertiser will be charged, YouTube keeps 45% of the money and the owner of the channel gets 55%. Not all views are monetized and prices for thousand views fluctuate a lot throughout the year. For every 1000 views, an average youtuber can expect to earn between U$ 1 to 2, through AdSense. Many youtubers went public saying that if they depended exclusively of advertising, they couldn't make a living out of their channels.
  • Sponsorship, endorsement, product placement: At some point of the video, you have something like "This episode is brought to you by YYY - the easiest way to ZZZ". This is a deal the youtuber made directly with some brand/company, the amount is rarely openly disclosed and it is usually a much better deal - the more subscribers, higher the value. Notice that when a video is financially sponsored, as a policy you should mark it on the details of the video: paid product placements and endorsements (Ad Policies).
  • Affiliate links: Beauty channels, Unboxing and Review channels very often demonstrate a product, show its features, teach how to use it, etc... and in the description they include a link to where viewers can buy the product. Those links are created in a way that the store can identify the origin and the youtuber can earn a percentage of every purchase originated from that link. Is it allowed on YouTube policies? This is a gray zone. Another great video from Tim Schmoyer on the topic:
  • Other deals: "can you wear our hat?" "how much for you to drink TTT at the beginning of your video?" Sometimes it is obvious, sometimes it is very discrete. Sometimes a youtuber does it to promote the business of a friend. If there is money, that "checkbox" about product placement should be marked - but I doubt every YouTuber inform every tiny deal.
  • In the end, many of them become famous YouTube Personalities, and they start exploring lots of different businesses that exist outside of YouTube, here are just a few examples:
    • Create their own brand of products, sold online or in actual stores. 
    • Don't forget subscribe me.
    • YOUTUBE VIDEO.
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