I am amazed why no one mentioned the highly innovative logos of some companies that are simple yet have a meaning.
I start with Sony Vaio:
The first part with the V and A denotes an analog signal whereas the second part with the I and O denotes a digital signal (I represents 1 and O represents 0).
The LG logo:
Remember PacMan?
The Unilever Logo:
If you look closely, the logo has images representing all the products that Unilever sells.
The meaning of each part of the logo can be found at Our logo
The Sun Micro-systems Logo:
This logo was designed by professor Vaughan Pratt of the Stanford University. Having a clever ambigram you can read the brand name in every direction; horizontally and vertically.
The Amazon Logo:
The Logo represents the fact that the site sells all products a to z. The arrow goes from a to z to say this. The arrow is shaped in the form of a smile.
The FedEx Logo:
The FedEx logo look like a plain text based logo but if you take a second look between the E and the x you will see an arrows which represents the speed and accuracy of the companies deliveries.
The Continental Logo:
Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.
Cisco:
The series of blue lines represent an electromagnet and also symbolise San Francisco's iconic Golden Gate Bridge.
Gillette:
The sharp cut in the G and I represent the sharpness and precision of Gillette razors.
The BMW logo:
The blue and white pattern in BMW's logo represents the flag of Bavaria, where BMW was founded.
The IBM Logo:
IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.
Mercedes-Benz:
Mercedes’ tri-star represents the companies dominance over land, sea and air.
Lastly,
Apple:
The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”. However, according to Robert Janoff, the designer of the logo, the bite was introduced so that users could realise it was an apple and not a cherry.
And the latest:
The diagonal separating yellow and green on the "G" logo version is just, almost the same angle as the terminal of the G but not quite.
Google even inexplicably emphasizes this in their design case study by animating the grid lines used to construct the G, making it plainly clear that the two lines just don't quite match up.
Apart from the logos I want to mention a product of Hitachi:
Hitachi has developed a ground-breaking digital data storage technology that can last for more than 300 million years. In collaboration with Professor Miura of the School of Engineering, Kyoto University, this read-write data storage solution is made of 100 recording layers in a fused silica glass and has a recording density equivalent to a Blu-ray Disc™. Not only does the material last for hundreds of millions of years, but it is also water and heat resistant, and able to function even after being subjected to a temperature of 1,000 degrees Celsius for two hours.
The Mcflurry spoon at McDonalds.
The spoon is an amazing example of innovative design.
The top part attaches to a mixer and the spoon itself mixes the contents therefor it is made square and hollow. This serves dual purpose.
- The blender will always have some of the ice cream stuck to it. This will waste the ice cream. Since the spoon and the blender are same, it eliminates that issue.
- If another blender is used, it would be unhygienic is not washed regularly. This idea allows for a disposable blender without having additional disposable part.
The blending is important as it would be difficult to serve premixed ice cream. The base is usually common for a lot of dishes and also the dispenser may get jammed due to presence of a lot of solid components inside the ice cream. These are the secondary reasons anyway.
We all know that the real reason for blending is that the oreo, chocolate or other delicious things that we like in Mcflurry may not remain that crunchy.
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